HAPPY 10 YEARS
Brand
Musical.ly
Lorem Ipsum
Insight
A cultural gap exists between every set of generations. Musical.ly’s lack of
Millennial users is just the start of the gap growing between Millennials and Gen Z.
Idea
Music transcends through time and is an element that can bring differing
generations together.
Using the apps search functions, we make it easy for users to get in on the birthday celebration.

Concept and execution by Danielle Gosda and Mikayla Madigan